Albany Sheds manufacture a wide range of beautiful sheds and other garden buildings, in both standard and fully customisable designs. Located in Desborough, their products can be viewed at their display site or ordered online. Their site hosts a bespoke 3D shed designer tool, allowing customers to price and order their perfect shed from a huge range of sizes and options. Albany Sheds came to Seventy9 seeking a new website, one capable of selling their products to the right customers.
We took the current design, gave it a refresh and changed the sitemap to make the overall website more user friendly and easier to navigate.
Seventy9 crafted a beautiful, fast WordPress site for Albany Sheds, making use of WooCommerce to support their ecommerce transactions. The site has a clean, modern style to emphasise reliability, as well as help it load fast on any device, leading to a quick, optimal user experience.
The storefront site contains a whole host of categories, allowing customers to quickly browse between the different types of sheds, workshops, summerhouses and log cabins they offer, as well as viewing further information such as the company history, FAQs and even a list of retailers.
Albany Sheds were pleased with their website, and so they partnered up with our Digital team for our digital marketing services. We were taking over responsibilities from another digital marketing agency, so we performed an audit to assess how we can improve things. Beginning with the Google Business Profile, we carried out the task of adding over 100 shed types to show up as products on their profile, helping them stand out in search results. We’ve also been posting on their profile weekly, copying over posts from their social media profiles showing off their beautiful sheds.
This has proven successful, with the profile receiving increasing numbers of interactions; each month, interactions on the profile are up around 75% over the previous year, before we started managing them! We also take the time to reply to their many reviews, showing viewers that the business is active and responsive to customers.
We’re also proud to provide our Google Ads skills to Albany Sheds. We began our work by setting up a whole host of new campaigns, ranging from different product categories such as heavy-duty sheds, summerhouses and cabins to 3D shed designer and “sheds near me” campaigns. Our ads have seen continued success, with over 3,000 clicks a month on average and an exceptionally high click-through rate, usually around 12% on average.
As part of our digital marketing services, we supply our clients’ websites with fitting metadata keywords, titles and descriptions, optimising them to perform as well as possible. It’s clearly paid off, when comparing organic search result performance, data above shows clicks were up over 1,500 with the click-through rate more than doubling what it was before, and their average position skyrocketing from 27th to 14th.
We’re proud to provide our digital marketing services to Albany Sheds, and hope to continue our collaborative work together in future, helping them to find the perfect customers.
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